Greenlite SEM: Technical SEO
Welcome to the Greenlite Learning Center
Starting your very own small business can be quite an uphill battle. Without a thoughtful plan of action it can be downright impossible. Fortunate for you, the happy folks over here at Greenlite SEM are going to help you get sorted out and started up. The best way to let the world know that your in business is to advertise. Traditional advertising consists of billboards, radio & tv spots, newspaper ads and mail. These avenues do work, however they are a bit antiquated. Nowadays, online advertising is one of the best and most proven ways to market your fledgling business. This process online is called Digital Marketing. Good thing for you, Greenlite SEM, happens to specialize in all things digital marketing. It doesn't take a engineering degree to market online, though it can get complicated, any business owner can acquire the knowledge & skills to launch a successful marketing campaign. Contact the Greenlite Marketing team to learn how.
How can Search Engine Optimization work for my Business?
Search Engine Optimization (SEO), put simply, is the implementation of search engine best practices to allow your businesses website to show up when a search is performed using keywords relevant to your services or products. Wow, that could have probably been put a lot simpler. Let's try this again. SEO basically covers the many techniques and strategies used to get a website to show up in the search engine results. In a nutshell, SEO is how you market your website/business online, hence the term Digital Marketing.
Essential SEO Factors
On-page SEO refers to optimizing web pages to improve a sites search engine ranking in order to earn organic traffic. Some of these factors include; high-quality content, HTML Tags (title, meta, header & image), as well as content that displays E.A.T. (Expertise, Authoritativeness and Trustworthiness). SEO Marketers must understand what users are searching for when they type a query, and try to deliver search results that meet a users intent whether its informational, shopping or navigational. Below are some of the factors that will help to achieve higher search engine ranking and increases organic traffic for a website.
- SEO WRITING: SERP friendly content optimized using keywords and semantic phrases, as well as long-tail keyword phrases. Avoid keyword saturation by incorporation semantic phrases and ensure a more natural flow to your piece.
- HEADLINES: Compelling headlines throughout your website can greatly increase your click-thru-rate (CTR). Headlines are a pages first initial impression and need to intrigue visitors to decrease a pages bounce rate.
- TITLE TAGS: Tags placed in the 'head' section of a web page. They provides initial cues or context as to the topical subject matter on the page.
- IMAGE OPTIMIZATION: Reducing the file size of your images to decrease page load time and using proper image dimensions as well as using descriptive text for the images so they can be crawled easier. Alt image text is the actual text that appears if your image fails to load within the webpage.
- KEYWORD CANNIBALIZATION: Targeting keywords with multiple pages tend to hurt a sites overall SEO. Best practices select individual keywords or phrases for individual pages.
- USER EXPERIENCE & ENGAGEMENT (UX): Clear and sensible inbound and outbound linking throughout the website. Low page load times and ease of navigation also help with site UX.
- META DESCRIPTIONS: These provide a brief summary of the linked page. Implement keywords or semantic phrases to help target user intent. This description is displayed in the search results beneath the title.
Technical SEO is an ever changing compilation of digital marketing strategies and will continue to be, as the landscape of user interaction morphs and grows exponentially. Keeping yourself updated and/or partnering with a even more advanced SEO agency is essential to continued success in the organic traffic space. Implementing the previous list of SEO factors is just one of the many practices utilized to increase a websites rank within any particular relevant search query. Robust organic traffic works for your business in a few different ways.
- Lowers monthly & yearly marketing cost by lessening the need for paid search traffic or lowering the cost-per-click (CPC) of paid search terms when a company is dominating the organic results of a particular keyword or phrase.
- Raises your businesses brand awareness. Ranking organically is the digital equivalent of word of mouth.
In a nutshell, organic traffic is the life blood of a fledgling business, whether brick & mortar or e-commerce. Saving money on your marketing budget is a key to continued success and Search Engine Optimization is crucial to opening that door. Contact Greenlite SEM and start driving that essential FREE traffic today!
