Greenlite SEM: Setting Up Tag Manager

Welcome to the Greenlite Learning  Center

Introduction to Tag Manager:

Using Google Tag Manager

A gift wrapped in brown paper with a tag attached to it

If you've never set up a Google Tag Manager account, don't worry, it's really a simple process. Also, if you don't have an existing Google Account you will need to create one. For the sake of this article, however, let's say you do have one and are ready to set up your Tag Manager account.

Go to tagmanager.google.com

Once there, the steps outlined in the article below will guide you through the fairly easy set up. Have fun!

Tag Manager is a platform built to allow you to maintain and update "tags" on your website or mobile applications. Set up is simple as adding a bit of code to the <HEAD> section of your website and you're ready to go. Once installed you're able to track analytical data across web-based interfaces safely and easily. Tag Manager servers communicate with your website or app so that you can use this gathered data to better understand, interpret and utilize data concerning your website and optimize it to grow your business. If you need more help or someone to set things up for you, contact the marketing team here at Greenlite SEM today.

Set Up your Google Tag Manager Account

Step 1: Once in the Google Tag Manager platform you must name your account and set up your container.

google analytics set up button screenshot

Step 2: Name your container and select the platform your planning to target with your tag.

A screenshot of a website with a lot of text on it.

Step 3: A version of the code below that GTM produces needs to be added to the page or widget you want to track. Add it to the <HEAD> section of your site or follow your website platforms installation guidelines.

google analytics set uo

Step 4: This is your GTM container workspace dashboard. Here you can configure tags and trigger settings to record data directly from you website.

google analytics property set up

Step 5: You have created your container and arrived at your dashboard. Click the "Add a new tag" to configure your tag settings.

A screenshot of a google analytics dashboard with a red circle around the top left corner.

Step 6: Now it's time to configure your tag. Rename it to something identifying it's purpose and click the tag configuration button.

A screenshot of a computer screen with two circles on it.

Step 7:

A screenshot of a computer screen with two circles on it.

Step 8: New Paragraph

Conversion Tracking for Form Submissions

Form submissions are one of the more common traceable conversion actions. Being able to track a conversion path and attribute conversions to a referrer is key to optimizing your campaigns performance. This also allows you to test which form and any forms page position is working best.
Google Tag Manager allows for tracking of submission forms, newsletter sign ups or even contact requests. This information is key to the way you interact as well as market to your clients, whether new or existing customers.

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